Step 1: Partner Identification & Onboarding
Identify strategic partners aligned with our services and target markets
Sign NDA and partnership agreement
Share service portfolio, value proposition, and engagement model
Step 2: Joint Planning & Goal Setting
Define shared revenue targets and success metrics
Identify target industries, geographies, and customer segments
Assign roles and responsibilities for both sales teams
Step 3: Sales Enablement & Training
Conduct joint training on services, solutions, and use cases
Provide sales collateral, pitch decks, and technical documentation
Align messaging and pricing approach
Step 4: Lead Generation & Deal Registration
Generate leads through partner networks and marketing efforts
Register deals to ensure transparency and avoid conflicts
Qualify opportunities jointly
Step 5: Co-Branded Marketing & Promotion
Run joint campaigns (webinars, events, content, outreach)
Share marketing assets and success stories
Build pipeline through collaborative promotion
Step 6: Joint Sales Engagement & Pitching
Conduct joint customer meetings, demos, and presentations
Combine technical and business expertise to offer a unified solution
Address customer concerns collaboratively
Step 7: Proposal, Pricing & Closure
Prepare joint proposals and commercials
Align on margins, revenue sharing, and contract terms
Close deals together
Step 8: Delivery & Customer Success
Seamless handover from sales to delivery teams
Ensure quality execution and customer satisfaction
Identify upsell and cross-sell opportunities
Step 9: Performance Monitoring & Continuous Improvement
Review pipeline, revenue, and win rates regularly
Gather partner feedback
Optimize process and strengthen partnership